Ayesha A. Siddiqi (@AyeshaASiddiqi) is a writer and creative strategist specializing in trend forecasting. Her work has influenced a generation of stylists and analysts, and has been translated to Italian, French, Dutch, Korean, Portuguese, and more. She has developed projects for film and television and provides art direction and product strategy for emerging and established companies. International trend forecasting agencies such as Crowd DNA rely on her to offer their clients the most accurate insights on cultural, social, and political trends. Prior to this, Ayesha was the Director of Development for Viceland television network. Among other shows, she developed Desus & Mero and Nuts + Bolts with Tyler the Creator while also spearheading development of programming across the network in the US and UK. Ayesha is the Editor in Chief of The New Inquiry magazine. She has led their design and publishing since 2013 and curated special projects called Rhetorical Software. She co-authored the Rhetorical Software manifesto which can be read here. Her unique perspective on culture foretold many phenomena from fashion and technology, to Trump’s presidency (in February of 2015) and a 1 million Covid US death toll (forecasted in March of 2020), which cemented her reputation as a formidable trend forecaster. The Ones We Love is Ayesha's line of original merchandise and apparel which supports causes important to her. It’s been worn by artists, actors, activists, and creatives around the world. As a consultant she’s offered her expert guidance across industries, for artists such as Lorde, MIA, Grimes, Ezra Koenig, Solange, and more.Thousands subscribe to her substack, described as "Some of the most incisive and prescient culture/pop culture writing on the internet/anywhere." She is currently working on a history of the aughts.